Monthly Archives

Lead Nurturing Programs

How to best utilize email & lead nurturing Programs Marketers often use the terms drip programs and lead nurturing as synonyms and a lot of the time, they really are one and the same. Both terms refer to the process of sending a series of automated emails based on a person’s behaviors or a preset

MailChimp Integration with Salesforce

Benefits of Integrating MailChimp with Salesforce Integrating your Salesforce account with MailChimp, a leading email marketing solution, enables better email campaign management and aligns the activities of both sales and marketing teams. MailChimp for Salesforce is a powerful tool and this integration can help businesses streamline processes from one application to another. I recently did a

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