In the rapidly changing and highly competitive corporate world, you can not take their eyes off your competitors. If you do not keep your competitors in check, you could be left behind in the race. Marketers work really hard to keeping their brand in front using different channels, your website being one of the most crucial one in today’s world.
Your website is not only the face of your brand, it’s also one of your most valuable lead generation channels. And driving organic search traffic to your site by optimizing SEO is an important goal for every manager & top level executive. To help you do this, Pardot includes a capability called Competitor Monitoring that allows you to track how your performance against specific search terms stacks up against the competition.
Pardot has introduced a set of enhancements to Competitor Monitoring that make this capability even more powerful. First, it has expanded the SEO dataset it uses for competitive analysis to ensure that you have access to accurate and comprehensive data about your SEO performance.
In addition, Pardot expanded the set of SEO metrics that will be tracked in in the system. Until now, Pardot’s Competitor Monitoring surfaced data about the number of indexed pages, the number of inbound links, and the Alexa Rank (a free service that measures the popularity of your website against the other sites it ranks and places yours accordingly). It has replaced the Indexed Pages metric with four new metrics that provide deeper insight into SEO performance:
- Page Authority: A normalized 100-point score representing the likelihood of a page to rank well in search engine results
- Domain Authority: A normalized 100-point score representing the likelihood of a domain to rank well in search engine results
- Links to Root Domain: The total number of links, including internal and nofollow links, to the root domain of the URL
- Root Domain External Links: The number of external equity links to the root domain of the URL
All of these metrics are available inside Pardot on the Competitors page, the Contents table, the Competitors History table, and in the Weekly Search Marketing Report email. To learn more on what Pardot can do for your business, get in touch with us today.